Simon Malls December 2014, photographed by Sebastian Kim

This stunning 8-page in-book section supported Simon’s initiative “Spread Love” with a gift guide speaking to every kind of giftee. Using archetypes such as “The Intellectual,” Vogue Studio created the vision and executed each element of the piece, which includes fashion credits and a call to action to experience a local Simon.

In addition to the print piece, Vogue Studio leveraged two 12-page gifting catalogues, which were available in the 278 Simon properties in the U.S. These guides were also available online at Finally, Vogue Studio executed Simon’s first digital campaign on using gift-guide content.